TURN DATA INTO DECISIONS

Strategic & technical measurement partner that agencies and brands can trust.

Silverplot helps agencies and growth teams build the measurement systems behind better marketing decisions and digital experiences.

Explore Expertise
EXPERTISE

Four Things I Help Teams Get Right

Comprehensive digital measurement solutions.

Measurement Strategy Icon

Measurement Strategy & Solutions Consulting

Gain confidence that you're measuring the right things with the right technology, supported by a strategy that scales with your business.

  • Know what success looks like with clear KPIs and measurement plans for campaigns and digital experiences.
  • Choose the right measurement and analytics solutions based on your team's goals, budget, and technical maturity.
  • Build a scalable measurement strategy that aligns people, processes, and technology around better business decisions.
Analytics Implementation Icon

Analytics Implementation

Build a reliable measurement foundation that captures the data your team needs accurately, consistently, and with confidence.

  • Capture the right user interactions across websites, apps, and marketing campaigns.
  • Improve the quality and consistency of your analytics data through robust tracking and governance.
  • Implement enterprise-ready measurement ecosystems that support complex customer journeys, privacy requirements, and future growth.
Analytics Engineering & Reporting Icon

Analytics Engineering & Reporting

Transform fragmented marketing and website data into a connected, trusted source of insight for faster, smarter decisions.

  • Bring marketing and website data into a single view.
  • Automate reporting across campaigns and digital channels, reducing manual effort and improving visibility.
  • Build scalable analytics infrastructure that delivers reliable insights and supports smarter decision-making as your organization grows.
Experimentation & Optimization Icon

Experimentation & Optimization

Turn measurement into a competitive advantage through data-driven optimization of marketing performance and digital experiences.

  • Identify opportunities to improve marketing and digital experiences.
  • Validate ideas through data and experimentation instead of assumptions.
  • Build a culture of optimization where decisions are driven by evidence, testing, and continuous learning.
Client Partnerships

Results-driven collaboration across direct hires and agency-led initiatives.

Direct Partnerships

Agencies and companies that have hired Silverplot directly.

  • SimpsonScarborough
  • MERGE Boston
  • OHO Interactive
  • Translational Consulting
  • Rainbow Consult
  • OnlineNow
  • Bioko Treats (Ecommerce)

End Clients (Indirect)

Clients of agencies I have worked for, categorized by industry.

health_and_safety Healthcare & Life Sciences

  • Baptist Health South Florida
  • Atlantic Health System
  • VCU Health
  • Franciscan Missionaries of Our Lady
  • Supernus Pharmaceuticals
  • Interwell Health

account_balance Financial Services

  • Eaton Vance
  • Calvert
  • AMG
  • MFS
  • Nationwide
  • Fidelity

school Higher Education

  • Miami Business School
  • Harvard University
  • Columbia Law School
  • Vanderbilt University
  • St. John's University
  • Cornell SC Johnson College of Business

category Other Brands

  • MINI USA
  • Danone (Ghana)
  • Nexamp
  • Bozzuto
  • Asics
  • CapitalPlus Exchange
TECHNICAL STACK

Designed to work with your existing analytics ecosystem.

GA4
Adobe Analytics
Amplitude
Adobe Customer Journey Analytics

Don't see your platform?

Measurement principles matter more than platforms. I regularly adapt to new tools and technologies based on each client's needs.

ABOUT
Lloyd Sarpong

Lloyd Sarpong has spent over a decade helping organizations understand digital performance, improve marketing effectiveness, and uncover opportunities for growth.

Lloyd began his career at Beam Interactive (now MERGE) in Boston, where he served as the lead digital analytics analyst for the MINI USA account. Working alongside strategists, marketers, and developers on one of the agency's flagship clients laid the foundation for his approach to measurement, combining business thinking with technical execution.

Today, through Silverplot, Lloyd partners remotely with agencies and growth teams worldwide from his base in Accra, Ghana. He believes measurement should do more than report performance, it should provide the clarity and confidence organizations need to optimize digital experiences, improve marketing performance, and drive meaningful growth.

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